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A commitment to effective design
For Tim Hansford, owner of cynaps*kreativ, designer, illustrator, and photographer, his approach to design is about developing an effective way to promote a business, product, or service, and take the additional steps necessary to set that message apart from everything else.
Winning a design award is nice, but even better is producing something that becomes a viable part of businesses’ promotional, marketing, and advertising efforts. The real award is receiving client feedback that their new brochure, advertisement, or Web site is getting noticed, being used by customers, or best of all, generating more business and revenue.
Services provided by cynaps*kreativ
See the Portfolio for examples of these services.
- Print Design Original and unique layout and design of brochures, fliers, postcards, newspaper and magazine advertisements, stationery packages, business cards, and more.
- Web Site Design Developing a good Web site is a combination of planning and establishing a logical and functional structure, a polished design tailored to your specific company, and whenever possible, cause action, such as quote requests, contracts, or sales.
- Photography Good photography can make a difference for any promotional effort. Quality images shot at the correct angle with proper lighting and good composition have a positive impact on a company’s image.
- Photo-Editing Making photographs perfect. Cleaning up images by removing blemishes, debris, or stains, combining elements from multiple images, and proper color correction are required for most photographs used in advertising and marketing efforts.
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- Illustration Stylized “hand-rendered” art to modern 3D images add impact to any design, can communicate a message, or provide additional information to support written content.
- Logos & Image A well-developed logo and image package are key to establishing a company. Good logo designs are clean and communicate a company’s purpose, services, or products. A graphic standards program further establishes a logo by defining consistent uses and applications.
- Multimedia Just about anything that adds interactivity, animations, and sound fall in this category. It can demonstrate a product or service, entice potential customers to take action, or simply add more flare and interest to a project.
- Large Format Graphics for large signs and banners or to place on vehicles require some additional design principles to be effective. If applied correctly, this can be an effective form of communication to reach additional customers.
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